(Review originally written at 27 October 2010)

Main problem I had what this documentary was that it didn't really ever focus truly on anything. It doesn't go into depth with anything. It could had easily put some more focus on its subject, starting a dot com company, or more on the 2 main founders of it.

The documentary really doesn't explain thoroughly what the entire idea and functionality behind was. So the viewers are being pretty much clueless at what the creators of this website are actually trying to achieve and how they think that they can rule the market with their one idea and concept. It's therefore hard to truly distinctive for the viewers what they were doing right and what they did wrong with their concept.

It also doesn't help much that none of the key persons in this documentary very rarely recapitulate or explain anything into the camera. We don't get to see why they made certain choices or even how the website got developed or marketed. or why certain people had to leave the company because they weren't considered suitable enough for the job. Apparently this got shot over the course of about 2 years but the movie is being told and cut in such a way that it actually feels like a couple of weeks. Seems to me that the camera only showed up once for a day every two weeks, or only when a special event or important day got planned. So to me the documentary just doesn't feel like a natural and well flowing whole because too much stuff and time got omitted and it was lacking in focus or detail.

Perhaps this all could had been saved and more interesting if the two main founders were presented as some more interesting individuals as well. They now instead more come across as two inexperienced young guys who have plenty of ambition but are pretty much clueless at what they are getting themselves involved with and the movie really doesn't focus enough on their characters at who they are and what is driving them. Because of this you are not really feeling at all involved with any of them, or their dreams and goals.

It probably sounds as if I hated this documentary but this is far from the truth really. It still remains a good watch because it still has a good subject and it's always fun and interesting to see other people working hard and dealing with all kinds of ups and downs. And there is plenty happening in this documentary, I only wish it all got presented a bit better.

A good enough watch all but it still remains a real missed opportunity, that had far more potential in it.


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About Frank Veenstra

Watches movies...writes about them...and that's it for now.
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